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Marsha K. Hoover Authors Article for Intellectual Property Magazine

June 9, 2017

Marsha K. Hoover, Chair of the firm's Intellectual Property Group, recently authored an article published in the June 2017 issue of Intellectual Property Magazine. 

"Trademarks In The App Store" examines some of the challenges brand owners are facing in this increasingly important marketing channel.  Apps have introduced mainstream brands to a world previously dominated by software developers, and the implications for trademark owners are beginning to surface in the courts.

 

To read the full article, please click here. 

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