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05.21.25

Goldberg Kohn’s Director of Knowledge Management and Innovation, Laura Jakubowski, is quoted in the article, “Many Law Firms ‘Soul Searching’ About Their AI Goals,” published in the May 19, 2025, edition of Law360 Pulse.

The article author, Sarah Martinson, writes that while recent reports show that law firm adoption of artificial intelligence tools is jumping, many firms have yet to reach the stage where they are measuring gains from their AI investments.

Martinson also reports that law firms have many options when deciding what they want from AI tools. They can chase efficiency, productivity, cost savings, client satisfaction, revenue generation, client development and employee retention. However, some AI goals are harder to achieve than others.

Laura Jakubowski says in the article that Goldberg Kohn is planning to test a couple of AI tools in the next few months and might purchase one by the end of the year or early next year.

She added that she is in the process of getting feedback from the firm's attorneys about how they want to leverage generative AI tools. So far, Jakubowski has heard that attorneys are interested in generative AI tools for litigation and transactional document drafting, legal research and document review.

Jakubowski said it is difficult to measure the money saved by using AI tools. Instead, she evaluates success based on use and how happy employees are with the tool.

“If [associates are] getting better work or more interesting work because some of the diligence is eliminated by a tool that they have, then they're more likely to stay," she says.

The article author concludes that one of the reasons law firms are using AI tools without knowing for certain what they want to accomplish or what gains they will achieve is so they don't fall behind their peers.

Laura says in reaction: "Maybe that's the biggest thing that is driving a lot of firms right now is, we want to make sure that we aren't at a disadvantage in negotiating or in turning things around quickly because there are competitors that are using something that we are not aware of."

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